Brandon "Michael" Richardson
Creative Leadership / UXUI Design

Make it work.

Beautifully.

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Great teams need the right environment to thrive. I bring a unique perspective from my 20+ years in photography, copywriting, design, and creative direction. I've partnered with top-notch agency and in-house teams across entertainment, healthcare, manufacturing, and publishing.

Now, I'm blending creative direction and product management for Universal Destinations and Experiences' Global Design System, working with teams in North America and Asia.

Creativity

It's about embracing the uncomfortable, exploring the familiar and venturing into the unknown. Our best work comes from truly understanding the core issues and the people they affect.

Process

A reliable, repeatable process is crucial for consistent results, but not so much that it stifles innovation and breakthrough work. I rely User Centered Design process combined with agile project management to minimize overhead and keep teams focused on solving real issues.

Leadership

Good leadership provides stability in our ever-changing industry. I aim to be clear, honest, and supportive, blending Situational and Servant Leadership styles to help my team and partners excel.